Is the demise of Facebook inevitable? If efforts by a Tampa-based company to dethrone the social networking giant’s “platform of control” succeed, then the unthinkable may just happen – Facebook will fall.
A company called UNTHINK continued its assault on the social networking giant by releasing a fourth video to its series of videos aimed at highlighting “what is wrong with Facebook.” TV stations across the country picked up the first video
According to UNTHINK, its second video
Reports are surfacing that UNTHINK (www.unthink.com
UNTHINK’s website shows the palm of someone’s hand and what seems to be the company’s logo superimposed over it. The website also uses strong words such as emancipation, enough, and change.
With a barrage of news on Facebook term changes and privacy controversies, UNTHINK said it is challenging “Facebook’s exploitive business ‘logic’, which asks you to ‘build’ on their virtual ‘lot’ and abide by terms they can change at will.” It added, “As Facebook seeks ways to make money, its users are subjected to frequent redesigns, unilateral term changes, and increasingly intrusive advertising.”
The efforts to dethrone Facebook by Tampa-based UNTHINK is the result of what was initially billed as the company’s “secret project
“The details of what UNTHINK’s platform are yet to be announced,” wrote blogger Mike Schaffer
With the company hinting that it will begin its unveiling as early as next week, the question, Will UNTHINK generate enough buzz to have a shot at meeting its objective?, will soon be answered. Is the world ready to “emancipate” from Facebook?